In a Facebook Live streamed from downtown Estes Park last week, Ballard announced he'd purchased the property on Elkhorn Avenue that is currently home to Bob and Tony's Pizza - and plans to open a 'boutique distillery. While the rally usually attracts around 500,000 people, officials estimate that more than 250,000 people may still show up to this year's festival despite the coronavirus pandemic. This summer Mike Ballard has to try and turn a profit at the Full Throttle Saloon. STURGIS, SD - AUGUST 07: People cheer during a concert at the Full Throttle Saloon during the 80th Annual Sturgis Motorcycle Rally on Augin Sturgis, South Dakota. The worlds largest biker bar is open for only 10 days a year in August.

(Photo by David McNew/Getty Images)īut Ballard says, unlike what you may have seen at the bar in his reality show, this will be a family-friendly business. The Full Throttle, in its second year, is only open during the rally. 392973 46: Motorcycles surround the Full Throttle Saloon, which claims to be the world''s biggest biker bar, during the 61st annual Sturgis Motorcycle Rally, August 11, 2001, in Sturgis, SD. Michael Ballard, the owner of the Full Throttle Saloon, is setting up shop in Estes Park. (CBS4) - A biker bar infamous for hosting some of the wildest celebrations during the annual Sturgis Motorcycle Rally in South Dakota is bringing its signature brand to Colorado.

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