online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past four weeks. What's the buzz around Amazon Fresh in the United States? Set in relation to the 32% usage share of the brand, this means that 81% of their customers show loyalty to the brand. How loyal are the customers of Amazon Fresh?Īround 26% of online grocery delivery users in the United States say they are likely to use Amazon Fresh again. That means, of the 78% who know the brand, 41% use them. What is the usage share of Amazon Fresh in the United States?Īll in all, 32% of online grocery delivery users in the United States use Amazon Fresh. respondents who know Amazon Fresh, 46% of people like the brand.

However, in actuality, among the 78% of U.S. online grocery delivery users say they like Amazon Fresh. How popular is Amazon Fresh in the United States?

The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 78% in the United States. How high is the brand awareness of Amazon Fresh in the United States?

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